With the often misguided assistance of his old-school 'retro' agent Jane Plough (Doon Mackichan, Smack the Pony, Plebs) and peculiar flatmate Ed Howzer-Black (Robert Bathurst, Cold Feet, Downton Abbey), Toast faces a multitude of obstacles in his quest for fame and recognition. These include murderous director Acker Herron, arch-nemesis Ray Bloody' Purchase, submarines, Bruce Forsyth lookalikes, obsessive hoarders, Freemasonry, and the real Michael Ball.