The take-away coffee cup has become an essential item for many people that live fast-paced lives or for those of us who always seem to be in a rush, but it's fast becoming an icon of unnecessary waste. 'I'm Not A Paper Cup' despite looking very much like a paper cup, isn't one. With this economically friendly item you can now drink your coffee and tea from a thermal porcelain version, complete with its heat-conserving silicone lid that is double walled for extra insulation.